AI-native GTM & Operations leader · Barcelona
14 years in growth, marketing and go-to-market, plus hands-on AI building. Ex-COO and CMO of Taclia, an AI-first operating system for SMBs. I decide where AI creates value and where it doesn't, build the agent myself, and measure adoption, cost and impact.
How I work
Product-led growth, acquisition, lifecycle, pricing and attribution. Targets on acquisition, conversion, MRR and ARR.
Operations, product, customer success and GTM under one roof. Process design, build vs buy, change management and adoption.
LLM agents with tool calling, evals, model selection, fallbacks and cost control. I ship them myself with Claude Code.
Selected work · Taclia · 2023–2026
Taclia is an AI-first operating system for SMBs, backed by €9.2M from Cusp Capital and Stage 2 Capital. I built marketing from scratch, ran it as CMO, then led operations, product, customer success and go-to-market as COO.
Voice agents that summarise every call and update the CRM. WhatsApp and email agents with business hours and human handoff. A copilot with tool calling across CRM, invoicing, inbox and stock that respects each user's permissions.
A workflow where two people ship ~15 changes a day with coding agents in parallel: one workspace per agent, commit guards and drift checks across 190+ serverless functions and 1,400+ migrations.
Eval harness for the copilot, monthly model monitoring, automatic fallback to a second provider, spend alerts at 80% of budget and credit-based usage limits.
Server-side Google Ads conversions via the Data Manager API, Consent Mode v2 in GA4 and signup-to-paid attribution. A/B/C landing test with its own dashboard.
Usage-based trial, tool-specific entry points, lifecycle emails and an internal funnel dashboard tracking signups, trials and AI failures.
Led the 7-person product and engineering team: priorities, test and release quality standards. Shipped code daily on a React, TypeScript and Supabase platform.
Built by me, with AI
My Coffee Guide · 2026
I built the platform. Now I'm leading go-to-market.
A map of 4,000+ specialty cafés with its own awards, a paid portal for cafés and an internal admin, built with Claude Code.
Divícia · 2026
App development, GTM strategy and social, alongside the founder.
A Brazilian brand born from in-person gatherings, now expanding into an app, small-group encounters and a digital presence.
Painel Ju · personal project · 2026
Designed, built and shipped by me with Claude Code.
One private app for what a busy household runs on, with a role for each family member.
Teaching AI in public · @jujuchiarella
"AI for real life": an Instagram series in Portuguese with practical AI tips, no guru tone. Every episode comes with a free one-page guide in English, Spanish and Portuguese.
Career
AI-first operating system for SMBs.
Full GTM for e-commerce fulfillment: ICP, inbound, SEO, paid, CRM, retention and a complete rebrand.
Launched a new SaaS for freight forwarders: sales funnel, lead generation and onboarding.
Sports content for ESPN, DAZN, Turner and LaLiga. BRAVO! reached 1M YouTube views in 3 months with zero media spend.
Restorando → TheFork rebrand in 6 countries, including the B2B and B2C CRM migration.
Partnerships with Visa, Santander, Google Maps and Airbnb.
Direct marketing, CRM and loyalty for Brazil's largest magazine publisher. Gold at the 2014 Abemd Awards.
PLG, SEO, paid, inbound, lifecycle & CRM, pricing, experimentation, attribution
Process design, build vs buy, vendor selection, change management, KPIs
LLM agents, tool calling, evals, model selection, voice agents, WhatsApp Business API
Claude Code, Cursor, React, TypeScript, Supabase, SQL, GA4, Google Ads API, HubSpot, Stripe
Business Innovation, La Salle Barcelona · Product-Led Growth certification, ProductLed · Communication, Advertising & Marketing, ESPM São Paulo
Open to COO, CMO and Head of AI roles · Barcelona or remote in Spain